Virtual Business Project

I think that I was a successful business owner because i had the best record of all teams on my first try ad the second best record of all teams on my second try. Also, I managed to make money on my first try, and I came close to making money on my second try. The primary purpose of this simulation was to apply all of the knowledge that we have learned by completing the documents, and put it to the test. The two primary reasons for not making more money was because of fans not getting through the gates in time, and being fined for fans throwing trash. What I think that I did the best was planning my licensing deals. I spent a lot of time doing the equations to figure out which deal was the best. My biggest weakness while running this simulation was that I didn't want to spend a lot of money. I managed yield management pricing by making the better seats more expensive and the worse seats less expensive. I used market research to find out which promotional item people liked the best and to find out how much people would pay for a ticket. If there are a lot of parking lots near your stadium, then more people will come. Also, if there are buildings nearby that will support your team, you will do better. Its important to find out which city is willing to spend the most on a ticket and how devoted each city is when determining your city. If I went to one of my games, I would like to receive a team hat.

History of The New England Patriots

1960- The "Boston Patriots" were founded.
1971- The "Boston Patriots"requested to change their name to the "Bay State Patriots" when they moved to Foxborough, MA in 1971. The NFL rejected the name, and the team officially announced they would become the New England Patriots.
1976- Won the AFC East championship, their first championship win
1985- Made their first Superbowl appearance in Superbowl XX, but lost to the Chicago Bears 46-10
1988- Victor Kiam purchased the team from the Sullivan family
1990- The patriots went 1-15
1992- James Orthwein purchased the team from Victor Kiam;. Under Jame's ownership, the uniform colors were changed from red to white and silver. The logo was also changed.
1994- Robert Kraft purchased the team form James Orthwein
1996- The New England Patriots lost in Superbowl XXXI to the Green Bay Packers 35-21
2000- The Patriots' current coach Bill Belichick was hired
2001- The patriots beat the St. Louis Rams in Superbowl XXXVI
2002- Gillette Stadium was opened
2003- The patriots beat the Panthers in Superbowl XXXVIII
2004- The patriots beat the Philadelphia Eagles in Superbowl XXXIX
2007- Finishing the regular season with a perfect 16-0 record, the New England Patriots become only the fourth team in league history to go undefeated in the regular season
2008- The Patriots lost to the New York Giants in Superbowl XLII 17-14. With the loss, the Patriots ended the year at 18–1, becoming only one of three teams to go 18–1.

Circus Aurelius

At first, I thought that the Circus Aurelius was going to be very disorganized. After me and my group met and talked about what we were going to do, it became very organized and easy. Everyone had a certain topic to research, and then we established a Google document. Everyone in the group had access to the document, and everyone would add information about the topic they researched. It went by very fast because once everyone was done adding their information, they could add more information wherever it was needed. I feel that everyone contributed a lot to the project this way. Everyone was able to discuss and share ideas on the document. The final product was a well planned presentation that was done efficiently and easy.

Cyber Monday and Black Friday

People are always looking for deals. In my opinion, Cyber Monday and Black Friday are opportunities to take advantage of low prices. You should not go out of your way to buy something just because it is Cyber Monday or Black Friday. If you do that, then you are actually wasting money. You should only buy products on Cyber Monday and Black Friday if you were already planning to by that product, then you will save money.

Sports Drink Promotion

Three ways I would promote my drink would be through advertising, sales promotion, and personal selling. I would advertise by purchasing a spot in the Amherst paper and by purchasing a banner to hang at the Amherst football games. I would promote the product by making a commercial with a well known Amherst professor and airing it through  Amherst College. I would personally sell the drink by dressing up as the Lord Jeffery Amherst mascot and selling drinks to students.

I would also use various types of print advertising to promote my drink such as newspapers, magazines, and posters. I would advertise my drink in The Amherst Student, the Amherst college newspaper. I would also advertise my drink in Amherst, the official Amherst college magazine. Lastly I would hang posters in the Valentine dining hall and in restaurant around Amherst college. In addition to hanging posters, I would give coupons to the Valentine dining hall and the local Amherst restaurants to hand out to every costumer.

I priced my drink at $1.25 for 12oz and $3.00 for 1 gallon. I priced it this way because of my own experience. I am very good with money and usually when I am looking for a drink to buy, I will not pay over $1.85. I understand that my drink would cost more than usual to produce, but at the same it needs to be affordable. I thought that $1.25 was a good price for that reason. Having a price of $1.25 would benefit my drink because there are no drinks like mine that offer many benefits for your energy and performance at a price that is not expensive.

Sports Drink Project

Lords Chalice, Amherst College, "drink like royalty"

     While working on this project, I enjoyed being able to research and use a college of your choice. Also, I enjoyed being creative and drawing our water bottle designs. Lastly, I enjoyed being hands on and working with actual water bottles to make a prototype.
     From working on this project I learned that you need a bottle design that is attractive to the eye of the consumer. Also, that you need a label that is easy to read, and clearly shows what is in your drink.
     One thing that I didn't like about this project is that we didn't get a lot of time to make the bottle prototype.

New Shows To Look Out For

Sunday(9/21/14): Madam Secretary at 8:00pm on CBS
Monday: Gotham at 8:00pm on FOX
Tuesday: Utopia at 8:00pm on FOX
Wednesday: Stalker at 10:00pm on CBS
Thursday: Bad Judge at 9:00pm on NBC
Friday: Cristela at 8:30pm on ABC
Saturday: Saturday Night Football at 8:00pm on ABC