Sports Drink Promotion

Three ways I would promote my drink would be through advertising, sales promotion, and personal selling. I would advertise by purchasing a spot in the Amherst paper and by purchasing a banner to hang at the Amherst football games. I would promote the product by making a commercial with a well known Amherst professor and airing it through  Amherst College. I would personally sell the drink by dressing up as the Lord Jeffery Amherst mascot and selling drinks to students.

I would also use various types of print advertising to promote my drink such as newspapers, magazines, and posters. I would advertise my drink in The Amherst Student, the Amherst college newspaper. I would also advertise my drink in Amherst, the official Amherst college magazine. Lastly I would hang posters in the Valentine dining hall and in restaurant around Amherst college. In addition to hanging posters, I would give coupons to the Valentine dining hall and the local Amherst restaurants to hand out to every costumer.

I priced my drink at $1.25 for 12oz and $3.00 for 1 gallon. I priced it this way because of my own experience. I am very good with money and usually when I am looking for a drink to buy, I will not pay over $1.85. I understand that my drink would cost more than usual to produce, but at the same it needs to be affordable. I thought that $1.25 was a good price for that reason. Having a price of $1.25 would benefit my drink because there are no drinks like mine that offer many benefits for your energy and performance at a price that is not expensive.