Sports Drink Promotion

Three ways I would promote my drink would be through advertising, sales promotion, and personal selling. I would advertise by purchasing a spot in the Amherst paper and by purchasing a banner to hang at the Amherst football games. I would promote the product by making a commercial with a well known Amherst professor and airing it through  Amherst College. I would personally sell the drink by dressing up as the Lord Jeffery Amherst mascot and selling drinks to students.

I would also use various types of print advertising to promote my drink such as newspapers, magazines, and posters. I would advertise my drink in The Amherst Student, the Amherst college newspaper. I would also advertise my drink in Amherst, the official Amherst college magazine. Lastly I would hang posters in the Valentine dining hall and in restaurant around Amherst college. In addition to hanging posters, I would give coupons to the Valentine dining hall and the local Amherst restaurants to hand out to every costumer.

I priced my drink at $1.25 for 12oz and $3.00 for 1 gallon. I priced it this way because of my own experience. I am very good with money and usually when I am looking for a drink to buy, I will not pay over $1.85. I understand that my drink would cost more than usual to produce, but at the same it needs to be affordable. I thought that $1.25 was a good price for that reason. Having a price of $1.25 would benefit my drink because there are no drinks like mine that offer many benefits for your energy and performance at a price that is not expensive.

Sports Drink Project

Lords Chalice, Amherst College, "drink like royalty"

     While working on this project, I enjoyed being able to research and use a college of your choice. Also, I enjoyed being creative and drawing our water bottle designs. Lastly, I enjoyed being hands on and working with actual water bottles to make a prototype.
     From working on this project I learned that you need a bottle design that is attractive to the eye of the consumer. Also, that you need a label that is easy to read, and clearly shows what is in your drink.
     One thing that I didn't like about this project is that we didn't get a lot of time to make the bottle prototype.